Break-even ROAS Calculator

Find the minimum ROAS your campaigns need before scaling ad spend.

Estimate the break-even ROAS and maximum CPA your business can tolerate using average order value, variable costs, and target profit cushion.

Average revenue per order.

Average product cost per order.

Average fulfillment and delivery cost per order.

Marketplace plus payment fees as a percent of revenue.

Desired safety cushion after ad spend.

How to use this tool

  1. 1Enter the requested information into the form.
  2. 2Click "Calculate" to generate the result.
  3. 3Review the output and use it for your task.

Frequently Asked Questions

What is break-even ROAS?

Break-even ROAS is the return on ad spend where your order generates zero profit after variable costs. Anything below it loses money, anything above it creates room for profit.

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